Top Shelf is a Bud Dispensary in Chattanooga, TN, that takes pride in their 'straight from the source' mentality, and their enthusiasm for cannabis's role in aiding in mental health. I wanted to reflect that quality in the Logo Signature by shaping the crossbar and stem of the t to look like clippers about to cut off a cannabis leaf. I incorporated the motif of the geometrical leaf within the word mark of the brand and a more approachable, less spiky cannabis leaf to inspire a more culturally acceptance of cannabis use for health.
